You've seen countless augmented reality filters on Instagram, Snapchat and TikTok, but have you thought about using them to generate brand experience?
What are augmented REality Filters?
If you already use Instagram and TikTok to view beauty or funny filters, those are all Augmented Reality filters and they can be used to achieve a variety of goals.
However, not all of them are face filters. Some effects can be placed on the floor, on specific images, or on the user's hands and body. Certain platforms are even capable of performing eye tracking to animate the user's eyes.
The videos you just saw are all variations of image-based tracking which recognizes QRCodes, paintings, and vector images.
What would I use these filters for?
AR Filters can be used to share more about your brand with the general audience. If it is a well-planned filter, people will even start sharing it on Instagram. If you are conducting an in-person event and would like to add a little more interactivity to your physical space such as your stand or your conference, AR filters will be a great addition.
With filters, it becomes easy and accessible to interact with your audience and can be easily shared using a simple QRCode. It could be distributed via email, flyer, business card, and even stickers.
How will my customers access the filter?
Filters can be created via Instagram, tiktok, and Snapchat where they can be shared inside the platforms or via a link that can be turned into a QR code. I know what you might be thinking: but does everyone have these apps installed? The answer to this question will vary wildly depending on your target audience, if it is a younger audience, then they are extremely likely to already have Instagram/TikTok installed. Even if they don't, there is detailed information offered to the user on how to download and install the social media platform to view the filter.
If, however, your audience is not so technologically prone, embedding it into a website might be the best solution. This way you could even implement it into a blog post, on your home page, or on a landing page. However, it is important to note that web-based AR is usually either expensive (see 8th wall and Easy AR) or lower quality than Instagram filters.
Not only that but Instagram filters can be used as a creative for paid advertisement campaigns as seen here. If you are already creating and managing social media advertisements, perhaps AR filters can be a great way for you to engage with your audience in a slightly different way.
How much does a filter like this cost to make?
Filters are not particularly complex to make on social media platforms. It all depends on the complexity of the scene itself. Simpler scenes with 5 - 10-second loops can range between 1.5k and 3k USD. Longer more complex scenes can be a bit more expansive. It depends on what you are looking for.
While these effects can ultimately be done by yourself or using a freelancer, using an experienced team like Yellow Panda Games might be a better option as they can provide you with tips and techniques that can not only make your filters really pop but also make sure early on that users are indeed going to use and share the filter in the end.
Get in contact and let's make your audience engage with your brand!